In support of its growing retail presence, Pilot Brands launched in July, recognizing the need for a consumer-oriented site for the retail brand. “Our iconic Pilot brand is well known in the foodservice sector, but not so much to consumers at retail,” said Andy McIsaac, Pilot’s VP of Marketing. “With the launch and increasing success of our Pasture Perfect retail brand, we saw the need to support the brand with its own web presence. The new site contains the essential qualities of fine grass-fed meat that we’ve always promoted on the Pilot site, but tailored to consumers and the new brand.”